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Friday, July 08, 2011

Excellent opinion piece on the value of behavioural sciences

The Unexamined Society

It includes some interesting examples of research showing how scarcity affects psychology and also how people's perceptions--including about themselves--affect behaviour.

Okay, maybe I'm biased because I have a degree in sociology, which also borrows heavily from psychology and other social sciences. But I think there's real value in studying how we behave and how we can change self-destructive behaviours or societal problems through first understanding why people and groups act the way they do.

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