Interesting--end users becoming more savvy?

Number of "Cyberchondriacs" – Adults Who Have Ever Gone Online for Health Information– Increases to an Estimated 136 Million Nationwide

Eighty-seven percent cyberchondriacs say that the health information they found online has been reliable (25% "very reliable" and 61% "somewhat reliable"). Interestingly, this has declined from 2005 when 90 percent felt this way. Of special note, the percentage of those who indicate that online medical information is "very reliable" has declined substantially from 37 percent in 2005 to the current 25 percent.