A hue and cry can, indeed, change corporate minds

Netflix axes Qwikster; kills plan to split in two

Netflix is hitting the rewind button on its business plan.

After listening to consumer outcry, Netflix CEO Reed Hastings announced Monday that the company was backtracking on a plan to separate its DVD rental and streaming businesses.

"It is clear that for many of our members, two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs," read his post on the company's blog (blog.netflix.com). "This means no change: one website, one account, one password… in other words, no Qwikster."