A wonderful video

that looks at the stereotypes of how people view the young, and what the reality is, when it comes to the publishing industry and books. It was produced by the UK branch of Dorling Kindersley Books for a sales conference, but it holds true for how librarians have to approach the Millennial generation, too.



Thanks to David Rothman for sharing it on his blog.

See, libraries aren't dead--they're just evolving to meet needs

Generation Y biggest user of U.S. libraries-survey

Well, that makes sense, since many of them are in college. I noticed they quoted all the figures except the one from Generation X, my generation (ages 31-42). Figures.

Pew: Internet satiates but also creates "information hunger"

Not surprisingly, most people who need information turn to the the Internet before they go to a librarian. On the other hand, people who have the Internet at home--especially broadband--are more likely to use a library to supplement their research than people who have no Internet access.