Unshelved by Bill Barnes and Gene Ambaum
comic strip overdue media

Thursday, May 11, 2006

I just heard a very effective commercial

from Kellogg’s Smart Start: Healthy Heart, Antioxidant, Soy Protein warning of the dangers for women of heart disease (it's the number one killer of women). The woman describes her sister, who went and got her mammagrammes faithfully, starting at age 40. She died last year at age 47--of heart disease. Then they gave the website above.

It doesn't get nearly the attention that breast cancer does, but heart disease is just as devastating, and often more stealthy.

With my weight and diabetes, I'm at a higher risk for heart problems. Are you?

It's an interesting blend of commercial marketing and health awareness.

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